Client
Guestie
Wedding Planner App
Naming / Messaging / Identity / Web Design / Brand Positioning
Project Completed at Atticsalt_Phoenix, AZ
Overview
Guestie, formerly known as Our Wedding Party, is a digital platform designed to make milestone events more enjoyable by connecting guests before the party starts. The brand needed to expand beyond its bridal niche and reposition itself for a broader audience of celebrations.
Credits
Creative Director: Rani Sweis | Art Director: David Mas | Strategy: Kathy Morgan | Copy: Jessie Bosley | Motion: Diogo Rosa
Challenge
To grow beyond weddings, the brand needed a fresh name and identity. The challenge was to create an identity that could resonate with any event while keeping the fun, engaging spirit that makes Guestie unique.
Outcome
Guestie’s new identity transformed it from a wedding-centric platform to a celebration-ready brand, attracting a wider audience and ensuring a fun, cohesive experience for users across all types of events.
Approach
The rebrand extended from the playful logo to a full visual identity system, including imagery that feels like a party in motion. The brand's visual language seamlessly transitioned into its mobile and web applications to ensure a cohesive, delightful user experience at every touchpoint.
Solution
We transformed the platform’s identity under the concept "Celebrations Without Strangers," coining the name "Guestie" to reflect its power of connecting guests. The new logo, featuring the playful mascot "Gigi," brings a fun, energetic vibe to the brand, paired with a bokeh graphic system and vibrant jewel-tone gradients.
